A Custom Interior Design Adventure With Loom Decor!

Apr 2, 2014 | Home Style


Part of the joy of having this blog is being able to introduce artful decor, artistans and great concepts in design to all of you. For me, a great brand has style and quality (obviously!) but it also has a user-friendly way of navigating options, awesome customer service and lies within reach for many people to experience.  Today I am excited that I get to share a custom design experience with you that was beyond great!

Loom Decor has wowed me on every level.

I am so thrilled that they reached out to introduce themselves and offered me the opportunity to experience their design process as I prepared to move to a new home…

Loom Decor is a home decorating resource which offers consumers access to high-end, luxurious home textiles normally accessible only to the trade. You can chose from over 400+ fabric options that can be customized to any of Loom’s designer silhouettes – pillows, poufs, bedding, window treatments and table top!

I could custom design from this immense stock of fabrics and would have fresh acccesories to transform my new space. Um…Yes!!!

loom decor
I have been stalking floor pillows for a long time and while I came upon a few options that were decent along the way, I wanted something a bit more “me.”  We are often saddled with limited choices when looking for big furniture, and when it comes to accessories, personality is what you need to create that “click” for yourself.  I went so far as to price out fabric options and look to have my own pillows made.  Beyond the headache of finding what I wanted, to find someone who could make these was going to be as expensive as buying a new sofa!

The first thing I saw on the Loom site were floor pillows and poufs

And my next click… Metallic fabric! They have divine metallics.  I chose Puttin On The Glitz Shimmer and Flash Dancer Champagne to start!

loom decor

I got lost in the wild options, virtually making  (you can try fabrics on virtual decor elements like pillows on the site!) all gold pattered pillows, wild geometrics and finally settling on two different- but I feel classic- Ikat patterns (Ikat You Babe in Bordeaux – a Basic fabric, and How Bazaar in Sangria, another Basic)  – that felt timeless but expensive with their rich, golden backs.

I rushed to email the stylist at Loom.  Yes, they have an on-staff stylist and she spoke my language of textured and patterned design!  I told her that I was looking at a few options.  After I explained my living room vision, she pointed me toward the watercolor divinity that is  H2OMG! in Multi  … and also pointed out more fabrics that I had to see.

And I did get to see them!

loom decor

A few days later, Loom sent me a beautiful package filled with samples.  Some of you told me your favorites. I loved so many that in the end it was a tough but an inspired decision.

Suddenly, with my living room feeling fresh in my mind, what could I do in my dining room?  A table runner is a favorite design bit I love and didn’t have in my house.  Maybe some new linens for dinner parties. Or placemats…?

loom decor napkins

I decided on: Fabulous Rosewine napkins and a table runner in a Puttin On The Glitz shimmery golden chevron. This was getting even more exciting.

table runner

When my package arrived, it exceeded my expectations. The pillows were lofty and perfectly finished. The table runner was backed in fabric and the chevron was delicate and glowing. The watercolor toss pillows made me smile. My dining room table looks “finished”.

table runner
I basically got a makeover for my home with a few items that totalled about $500.  The brilliant ability you have to mix high-level fabrics with quality basics,  the personalized design and all the options are super-thrilling, and the stylist assistance is really key. As a home stylist, I never thought I would need a stylist, but she really bridges the virtual shopping world and the tactile experience, and since she knows her textiles very well, the mixology is endless!

Next, I am thinking about a custom duvet and bed pillows… and some great outdoor fabric pillows for my patio.

Loom Decor, I can not thank you enough for involving me in this collaborative event that made my own home more special!  Visit their website here to become your own custom interior designer today!

xoxo Dana


  1. Blair

    Dana – I am so glad you are as thrilled with you Loom pieces as I was. You have a wonderful eye for design & it was an absolute delight to work with you. I love to live in a world full of pattern & colors & I adore that you do, as well!!

    • danaclaudat

      now… as the doggies in the house fight to claim all the new pillows, I can see the dramatic difference even mor 🙂 THANK YOU so much!!!!! xoxoxo


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